Welcome to the GoDak Blog!
This is where we post all kinds of thought pieces, stories, tips & tricks, and other valuable and interesting insights relating to the business, marketing, and operations world.
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Why HR Should Be Thinking About Advertising Differently
Your next employee may not be job hunting—but someone they know is paying attention. Learn how HR teams can use local indoor digital advertising to stay visible, strengthen employer branding, and recruit through community connection.
“We Don’t Need Marketing—We’re Too Busy!”
Too busy and think you don’t need marketing? Think again. Being in high demand is the best time to market—so you can turn today’s momentum into long-term growth and stay ahead when things slow down.
Every Business is in a Race: The Sprint and Marathon of Smart Marketing
Marketing is both a sprint and a marathon. In this article, we break down the two essential sides of marketing: lead generation and brand awareness. Discover why both are critical for long-term business success, and how GoDak’s indoor Digital Signage Network can help you stay top of mind and grow your customer base.
Streamline Your Marketing: Outsource Small Projects for Success
One person. Lots of hats. I was recently talking to a small business owner about marketing basics and strategy, and they shared a common challenge many face: they knew what needed to be done but were struggling to execute. The problem? Their key team members were necessarily juggling multiple roles. Marketing was just one responsibility among many, making it tough to…
Marketing Starts with Ownership: Why Stakeholders Must Engage
Marketing isn’t a solo effort—it’s a team sport, and as a business owner or stakeholder, your sense of ownership is essential. Whether you’re working with a full marketing team or just one person, your active involvement ensures the strategy aligns with your company’s vision and goals. When stakeholders collaborate closely with marketing, creativity thrives, and the brand identity becomes stronger and more authentic. So, take ownership, invest in the process, and have fun with it—because when you engage, the marketing results will be far greater than the sum of the parts.
If You Ain’t Talking, No One’s Listening!
In a world flooded with content from social media, blogs, and podcasts, businesses risk getting lost in the noise if they don't make their presence known. Whether you're a small startup or a large brand, staying visible is crucial to remain top of mind for customers. If you're invisible, you’re irrelevant. So, how are people consuming info these days?
The Importance of Creating a Brand Guide for Your Business
A brand guide is more than just an internal document—it's the foundation of your marketing strategy. Learn why creating a brand guide early on can help your small business maintain consistency, build trust, and make better marketing decisions as you grow.
Claim Your Business on Google
In this edition of GoDak Marketing Launchpad, there’s one simple step that could change how customers find you online—and many businesses overlook it. Want to know what it is? It’s free, quick, and could be the key to boosting your visibility and credibility.